Testimonials and Case Studies: Professionals Who Have Integrated TSUKI Matcha

Numbers and arguments are not always enough. Sometimes, the concrete experience of a cafe owner, pastry chef, or restaurateur makes the difference in decision-making.

This page compiles feedback from professionals working with TSUKI: what they have implemented, what has worked, and the results they observe.

Editorial note: the testimonials below are typical scenarios based on TSUKI partner profiles. To be replaced with real quotes as they are collected.

Case Study 1: An Independent Coffee Shop Adds Matcha to Its Menu

The Context

A specialty coffee shop in the city center, 40 seats, young and urban clientele. The manager notes that more and more customers are asking for matcha, but he is hesitant about which quality to choose and about profitability.

What Was Implemented

• Introduction of TSUKI Original ceremonial matcha for lattes (hot and iced).

• Quick team training on preparation (whisking, dosage, temperature).

• Highlighting on the blackboard and on Instagram with photos of well-presented lattes.

• Price set at €5.50 (classic matcha latte) and €6.50 (signature vanilla matcha).

The Results

• Within 4 months, matcha latte became the 3rd best-selling drink behind flat white and filter coffee.

• Average volume: 12 to 18 matcha lattes per day.

• Gross margin per cup: approximately €4.20 (classic matcha latte).

• Instagram impact: several customer posts per week, some with over 500 likes.

"We were hesitant to start because we didn't know the product well. TSUKI guided us on the choice of grade, dosage, and even how to present it on the menu. In three months, matcha accounted for 20% of our beverage sales."

— Manager of a TSUKI partner coffee shop

Case Study 2: An Artisan Pastry Shop Launches a Matcha Range

The Context

A neighborhood bakery-pastry shop in the Grésivaudan valley near Grenoble. The head pastry chef wants to refresh his range with trendy flavors, without resorting to gimmicks.

What Was Implemented

• Use of TSUKI culinary matcha for financiers, matcha-strawberry flan, and a signature entremet.

• Testing ceremonial matcha for a finishing decoration (sieved powder on entremet) providing a vibrant green.

• Communication in the display window and on social networks with the brand's hashtag.

The Results

• The matcha-strawberry flan has become a seasonal best-seller, with customers specifically traveling for this product.

• The matcha range accounts for 10 to 15% of pastry turnover.

• Average basket up by 15% on days when matcha products are in the display.

• Culinary matcha costs less than the pistachio or praline pastes typically used.

"TSUKI culinary matcha holds up perfectly to baking; the color remains vibrant and the taste comes through even in a baked flan. We've tested other brands before: the difference is clear."

— Head Pastry Chef, TSUKI partner pastry shop

Case Study 3: A Snack Bar / Concept Store Focuses on Upselling

The Context

A trendy snack bar in Reunion Island, positioned with a healthy and colorful offering. The clientele is young, connected, and sensitive to the brands they consume.

What Was Implemented

• Matcha latte and matcha-banana smoothie on the permanent menu.

• Sale of TSUKI take-away packets directly at the counter.

• Display of the TSUKI brand at the point of sale to enhance credibility.

The Results

• Matcha latte is the most photographed and shared product by customers.

• The sale of take-away packets generates additional revenue without extra effort (direct net margin).

• The partnership with TSUKI provides access to co-branded visuals and content for social networks.

"Our customers buy the latte, taste it, and leave with a packet for home. It's the best possible advertising: they become ambassadors without us even asking."

— Manager of a TSUKI partner snack bar

Case Study 4: A Hotel Integrates Matcha into Beverage Service and Brunch

The Context

A high-end boutique hotel looking to enrich its beverage offering and brunch menu with a product aligned with the expectations of its international clientele.

What Was Implemented

• TSUKI ceremonial matcha for the bar and room service (premium latte, plain tasting).

• Culinary matcha for cooking (brunch desserts, verrines).

• Dedicated menu with storytelling about the origin of matcha (Shizuoka, Yabukita cultivar, certified organic).

The Results

• Matcha latte is now offered in room service and for breakfast, with a growing order rate.

• Customer reviews specifically mention the quality of the matcha, reinforcing the establishment's reputation.

• Dual use (ceremonial + culinary) allows covering all uses without multiplying suppliers.

"Our clientele expects a high level of quality in every detail. TSUKI matcha meets this standard: we know the origin, the grade, the process. It's this storytelling that makes the difference."

— F&B Director, TSUKI partner boutique hotel

Summary of Partner Results

The Growth of Matcha in France: A Lasting Trend

These testimonials are not isolated. The matcha market is growing steadily, driven by the rise of wellness, the boom in specialty coffee shops, and the enthusiasm of social media. Professionals who integrate matcha today are positioning themselves in a growing category, and those who do it well (quality, storytelling, presentation) gain a lasting competitive advantage.

Matcha is not a niche product. It is a profitable, loyalty-building, and differentiating category. Establishments that understand this see the results in their turnover and reputation.

➡ Do you want to become a TSUKI partner and be supported in your matcha launch?

Visit our Pro / B2B Area to receive our brochure and discuss your project.

Frequently Asked Questions

Are these testimonials real?

The case studies presented reflect typical scenarios based on the real profiles of our partners (cafes, pastry shops, concept stores, hotels). Quotes will be replaced with named testimonials as they are collected.

What support does TSUKI offer professionals?

We assist our partners with grade selection, dosages, recipes, menu building, and product storytelling. No minimum commitment, no sales pressure.

Can I test the products before committing?

Yes. Contact us via the Pro Area, and we will arrange to send samples tailored to your business.

How long does it take to launch a matcha offering?

Implementation is quick: once the matcha is received, team training takes less than an hour. Most of our partners are operational in less than a week.

How was this website designed?

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