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You've probably already heard of Japan, for the longevity of its inhabitants, particularly those of Okinawa. This Japanese archipelago of 160 islands has the highest concentration of centenarians in the world (76 out of 100,000 inhabitants). In fact, Okinawa is one of the "blue zones", regions where life expectancy is exceptional. Thanks to a balanced diet, regular consumption of green tea, an active lifestyle and unique life philosophies such as ikigai, the Japanese seem to have found the secrets to a long and healthy life. The role of a healthy, balanced diet The Japanese diet is recognized as one of the healthiest in the world. It consists mainly of fish, rice, vegetables, tofu, seaweed and fermented products such as miso and natto. Vegetables play a central role in Japanese meals, especially those in season. Fermented products, rich in probiotics, are essential for good intestinal health, which contributes to overall well-being. This diet, low in saturated fats and sugars, is rich in nutrients, fiber and antioxidants. The Japanese also prefer moderate portions and take time to enjoy their meals, a habit that contributes to good digestion and a healthy metabolism. For example, they practice "hara hachi bu", an Okinawan concept of eating until you're only 80% full, to ensure digestive comfort. Green tea consumption The Japanese are great fans of green tea, and matcha is recognized as one of the world's most prestigious teas. Reduced to a powder, it allows you to take full advantage of its nutrients, notably antioxidants, amino acids, vitamins and minerals. Particularly rich in catechins, matcha helps protect cells from damage caused by oxidative stress and helps reduce inflammation in the body. It also contains L-theanine, an amino acid that promotes relaxation without drowsiness, providing long-lasting, gentle energy. The Japanese appreciate this tea not only for its revitalizing effects, but also for its cognitive benefits and contribution to cardiovascular health. Regular consumption of green tea is part of a Japanese tradition that promotes health and longevity. An active, community-based lifestyle In Japan, it's common to remain active throughout one's life. Many Japanese engage in light physical exercise, such as daily walking or cycling. Community ties also play an important role in everyone's life. Throughout their lives, Japanese people actively participate in neighborhood activities and maintain a strong social network, which reinforces their sense of belonging, social well-being and mental health, all of which are factors in longevity. Ikigai: a philosophy of life to give meaning to life Ikigai is a Japanese concept that translates as "reason for being". This philosophy encourages people to find what makes them get up each morning with enthusiasm and determination. The Japanese believe that having a reason for living, however modest, contributes not only to happiness, but also to longevity. By identifying what they're passionate about, what they're good at, what the world needs and what can bring them an income, the Japanese cultivate a deep and lasting sense of well-being. In areas like Okinawa, where longevity is particularly high, older people continue to cultivate their ikigai by being active in the community, practicing their favorite activities regularly, and maintaining strong social ties. This philosophy helps people to live each day with intention and overcome challenges with resilience. Prevention and medical care Japan's healthcare system places a strong emphasis on prevention. Regular medical check-ups are encouraged and available to most Japanese, helping to detect illnesses at an early stage. Preventive care contributes to health and longevity by helping people maintain good physical and mental condition. In short, Japanese longevity is the result of a set of practices, values and lifestyle choices that promote health and well-being at every stage of life. They show us that longevity is not just about genes, but about a balanced, intentional lifestyle.

Discover the effects of matcha on concentration and memory. Rich in L-theanine, caffeine and antioxidants such as EGCG, matcha boosts alertness and protects against cognitive decline. Studies underline its potential for optimizing cognitive performance. Incorporate TSUKI matcha, prepared with care, into a balanced diet to support brain function.

How about a gift of well-being for Mother's Day? Discover 10 sweet and thoughtful gift ideas to celebrate moms: from TSUKI vanilla matcha for a soothing ritual, to natural skincare, candles, notebooks or plants to create a true wellness interlude.

Discover how matcha, a natural elixir, can enhance your skin and hair with simple, effective home treatments!  

Boost your sporting performance naturally with the benefits of matcha!

Matcha: A difficult choice In 2025, matcha is everywhere! This Japanese green tea powder, renowned for its virtues and unique taste, is attracting more and more enthusiasts. But where to buy it? Do you prepare it yourself at home, or are you tempted by specialist cafés? Here's a detailed comparison to help you make the best choice. Buy Matcha Online: the comfort of home Advantages: ✔ Wide choice: Online stores offer an impressive variety of matchas, of different qualities, origins and prices. With TSUKI Ritual Kits, you have access to ceremonial-quality matcha: TSUKI Ritual Kit, with Original Matcha, perfect for an authentic experience. The Vanilla Ritual Kit, with Matcha Vanilla with subtle vanilla notes, ideal for a gourmet touch. ✔ Great value for money: a matcha in a café costs around €8, while a cup prepared at home costs less than €1 (80 cents). A considerable saving for matcha lovers! ✔ Convenience: Receive your matcha directly at home, effortlessly. ✔ Comprehensive information: Online product descriptions enable an informed choice. Disadvantages: ❌ Delivery times: You have to be patient for a few days before receiving your order. ❌ Quality to check: Hence the importance of choosing a trusted seller like TSUKI. Preparing matcha at home: a sensory experience Preparing your own matcha is an enriching experience. It allows you to control the quality of the drink and adapt the preparation to your own tastes. Advantages: ✔ Total control: You choose the matcha quality and adapt your recipe. ✔ All-in-one kit: TSUKI Ritual Kits include the essential accessories: The bamboo whisk (chasen) for perfect texture. The measuring spoon (chashaku) to reproduce the same proportions every time. No need for a special bowl, any bowl in your kitchen will do! ✔ Huge savings: Making matcha at home costs 10 times less than at the café. ✔ Freedom to customize: Adjust the intensity, add milk, syrup, or stay true to tradition. Disadvantages: ❌ Technique to master: But with the right accessories, getting the hang of it is a snap. ❌ Light preparation: A few seconds longer than a simple coffee order. Buying Matcha in a Café: Immediate pleasure. Advantages: ✔ Instant tasting: You enjoy your drink immediately. ✔ Expert advice: Staff can guide you on flavors. ✔ Social experience: A pleasant break away from home. Disadvantages: ❌ High price: €8 a cup vs. 80 cents at home. ❌ Less freedom: You can't adjust the proportions to your preferences. ❌ Travel required: You're dependent on the café's hours and location. Conclusion: the best choice is at home! If you want quality matcha that's economical and customizable, nothing beats home preparation. With TSUKI Ritual Kits, you have everything you need for an authentic, gourmet experience, at an unbeatable price. So, ready to transform your everyday life with the perfect matcha? ✨

What if we took the time to savor each moment as if it were unique? This concept exists and is called ichigo ichie, which literally translates as "once, once encounter".